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From SEO to Social Media: What Are the 8 Types of Digital Marketing?
Digital marketing can be broadly broken into 8 main categories including: Affiliate Marketing, Content Marketing, Email Marketing, Marketing Analytics, Mobile Marketing, Pay-per-click, Search Engine Optimization and Social Media Marketing.
Understanding the Numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.
In the past decade, digital marketing has become a vital component in an organization’s overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.
One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now.
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What is Digital Marketing in Simple Terms?
Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.
A senior associate dean of business programs at SNHU, Dr. Jessica Rogers, said digital marketing requires marketing savvy, strategic thinking and handling a great deal of data. It’s based on many of the principles familiar to traditional marketers and requires both foundational knowledge and technical know-how.
According to Rogers, the two disciplines serve to connect with distinct groups of consumers. “Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said. “A key point is that depending on the target audience, some channels are more effective than others.”
Learn more about the fundamentals of digital marketing.
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What Are the 8 Types of Digital Marketing?
Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each
1.Affiliate Marketing
With the increased prominence of online marketing, affiliate marketing — also known as influencer marketing — has become popular among many organizations in bridging the gap between consumers and organizations. But what is affiliate marketing?
Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs or videos to bring in more business for your organization and create new leads.
Within the last few years, affiliate or influencer marketing has grown immensely with new media like TikTok, Instagram, YouTube and blogs being a mainstream form of entertainment and news. Affiliate marketing has become one of the more popular forms of digital marketing. According to Influencer Marketing Hub, the affiliate marketing industry was estimated to be a $13 billion industry in 2023.
The job market is growing for marketers. The U.S. Bureau of Labor and Statistics (BLS) predicts a 6% increase through 2032 in the number of advertising, promotions and marketing managers.* In 2022, the median salary for those positions was $156,580, according to BLS.*
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